Data Research ART

Research Data Processing using the General Research Tool (ART)

The success of your marketing is based not least upon thorough preparation!

Today's market demands that directory publishers have as complete a collection as possible of data providing information on their potential and existing customers in the run up to campaigns.

As a Web application, IT2media's General Research Tool (ART) supports the editorial department of a directory publisher in enhancing publisher data and preparing sales documents.

The convenient and effective search feature for home pages, logos, sectors, keywords and imprint data of customers using the General Research Tool is one which a large number of publishers use on a regular basis. One of ART's other core functions is processing scans from different media and storing them in a customer data record for further processing in publisher processes.

Apart from this, ART offers for bulk data processing the option of accepting large numbers of commercial addresses and of researching them in the background. The use of sophisticated algorithms has made it possible for IT2media to achieve astonishingly high hit rates with the results. This means that as a directory service provider, you get considerably improved address quality of your master data with a relatively small amount of manual time and effort. Due to automated research, you can improve thedata stocks of sales tours in a very short time, which yields much better sales opportunities.

To complete the picture, IT2media's ART, includes a Research Data Management System (RMS) that provides an information exchange between the server-supported Web application ART and the various publisher systems.

Why not ask for a test account or make an appointment for a presentation and experience for yourself the new quality of research data processing using IT2media ART/RMS.